Friday, 15 December 2017

Digipak inspiration 2



Image result for Digipak poster rihanna

Here are two styles of album advertisements in the form of posters. Both artists are single female performers the same as Nova. The artists themselves are the main focus of the posters and all attention is therefore drawn to them.

Rihanna - The main theme of the poster consists of the colour red which helps to tie both the images together. The layout is very simple with a main picture of Rihanna and then the actual image of the alum cover in the bottom right this is a way of advertising the album by showing her audience and potential customers what the album looks like. The font and text is easy and clear to read and includes the name of two of her singles featuring in the album which helps to create 'hype' around the album and appeal to her audience who may have already heard the songs.

Lana Del Ray- The poster for her album 'Born To Die' is a simple yet effective layout. The main picture of Lana is eye catching and bold which will appeal to her existing fans encouraging them to purchase the album. The colour theme also fits together with blue sky background linking to the blue text.

Overall both poster advertising their albums consist of a simple layout with little text which makes it effective to a consumer who needs to be attracted instantly into buying the product without having to read to much. Having the main images of the artists reinforces the 'star image' which appeals to fans.

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